The Strategic Digital Marketing Certification Program 2023 was designed to equip students of Thiagarajar School of Management, Madurai, with hands-on digital marketing skills.
Covering SEO, social media, digital ads, YouTube marketing, and website development, the program blended theory with practical applications.
With 80 enrollments and 54 successful completions, it empowered students to build websites, run campaigns, and gain industry-ready expertise at no cost.
About Digital 2 Design
Founded in 2020 in Tamil Nadu by Kavin D, Pradeep Kumar S A, and Vasant S.
Services: Website Development, App Development, Digital Marketing, Graphic Designing, and Business Development.
Mission: Turning digital dreams into thriving realities through creativity, innovation, and strategy.
Program Overview (Strategic Digital Marketing Certification Program 2023)
Conducted at Thiagarajar School of Management, Madurai.
80 students enrolled, with 54 successfully completing the program.
Focused on empowering students with industry-ready digital skills at no cost.
Learning Objectives
Interactive & practical learning sessions.
Supportive guidance and doubt resolution.
Elimination of improper online learning habits through structured, hands-on teaching.
Key Topics Covered
Marketing Mix (4Ps, 7Ps), Segmentation, Targeting & Positioning.
YouTube Branding & Marketing, SEO (On-page & Off-page).
Digital Ads (Meta Ads, YouTube Ads).
Competitor Analysis, Consumer Behavior, and Strategic Planning (Ansoff’s Grid, BCG Matrix).
Tools Covered
Google Ads, AdSense, Analytics, Search Console, Tag Manager, Trends.
Social Media: Facebook Ads, YouTube Studio, WhatsApp Business.
Platforms & Design: WordPress, Canva, Yoast SEO, MailChimp, Elementor, VidIQ, Ubersuggest.
Skills Developed
Data Analysis, Marketing Automation, Social Media Marketing.
PPC Advertising, SEO Optimization, Conversion Rate Optimization.
Creativity & Graphic Design, Strategic Thinking, CMS Management.
Outcomes for Participants
Website Development Proficiency – creating portfolio websites, blogs, e-commerce sites.
Digital Advertising Mastery – running campaigns on Google, Facebook, Instagram.
Graphic Design Expertise – impactful designs for social media & branding.
SEO Skills – site audits, keyword research, on-page & off-page optimization.
Impact & Feedback
Students gained strong digital marketing foundations.
Positive feedback: increased interest, confidence in SEO & ads, and hands-on website building.
Suggestions: longer duration, more practical assignments, regular sessions.
Perks Provided
Course Completion Certificate.
Personal Portfolio Website for each student.